Christmas plays, fundraisers, then all the Christmas shopping.” The sweet spot, Clarke said, is the daily to-do list, “Then there’s Red Nose Day, World Book Day. She hopes they will offer a virtual PA as a perk to employees. So she set up a service tackling “the really boring stuff, outsourcing for family admin”, aimed at employers. “It’s a secret that all these successful people have help.” The women who seemed to have their lives in order did not have better focus she realised but support. Instead, she was constantly “Googling time management, what am I doing wrong”. The service was also born from Clarke’s own frustrations.įriends thought the mother of three, who worked for herself as a consultant with flexible hours, was living the dream. I had outsourced tedium.Ĭlarke started BlckBx in the pandemic when she saw women struggle to keep on top of work and home life with school shutdowns. But very quickly, it felt bloody brilliant. Could I really ask Trainor to put the under-11s football fixtures in my diary, find a gift and book tickets to a Beatles tour? Yes, she urged. Users will have more free time and greater gender equality at home, unshackling women from their domestic load and boosting their careers. Kath Clarke, the founder of BlckBx, who employs Trainor, has great claims for the service. Unlike an executive assistant, who is the gatekeeper of work diaries, organises meetings and travel, my white knight is Laura-Faye Trainor, a remote PA who will help smooth out my private life. So when offered a month with a remote personal assistant to battle my chores, I gratefully said yes. Many of the tasks on my personal to-do list are barely taxing but cumulatively they stalk my mind, sometimes disturbing my nights. Presents and school uniform to buy, summer travel and accommodation to book, hospital appointments and after-school clubs to arrange. There’s the work stuff (people to call, email, meet, things to read and write, expenses) - then there’s the life stuff. Some virtual PAs are already using AI to reduce their workload.
0 Comments
Leave a Reply. |